They say I’m a dreamer, but I’m not the only one.

I bootstrapped my first business in 2010.

My first foray into owning an art business was a year-long pop-up in the wilds of Cleveland’s near west side. The place was a brick and mortar – a yoga studio/art gallery/community space that doubled (tripled?) as my own art studio. I’d just graduated and left San Francisco, a city that I love, as a boomerang back to somewhere brand new and familiar at the same time. I came for the possibility, and this city did not disappoint. 

I worked with a local chef to create a community garden with the school across the way, worked with local non-profits and parks to bring yoga to all the spaces. And by bootstrapping, I mean that I had $18 in my business checking account the morning that we opened. But, I was thrilled to have that space and the people that came with it it my life.

I have many of them as friends and a few as clients, still. I’ll never forget sitting on the steps above the gallery that day, hearing the resounding sounds of a packed studio full of chanting yogis, the sound of the cellist we’d hired reverberating through the walls. It was unreal. 

It was amazing, and I wanted to DO IT ALL.

And do it all, I did. To the point of complete exhaustion.

When I was ready for a website, the going rate at the time was $5,000 for a five page, no frills website. I couldn’t afford it if I wanted to, so I had to figure it out on my own.

But all of this was at the expense of doing what I was there to do – teach yoga and make art and build community around healthy lifestyles.

And that’s how I figured out I loved doing something else, too. I got started with web design, and a ton of other things.

Straight up DIY across the board.  

I even hand painted our window sign. I had never upholstered anything, but there I was – upholstering up cycled chairs, installing a banister. I made curtains and installed plumbing and made it all work. I was out there figuring out every single step as I went.

And I was doing too much. 

The point? Just because you can do it all, doesn’t mean you should do it all.

And that’s where I come in. I’m here to share my artwork, sure – I’d love for you to check that out, of course – but I’m also here for something bigger.

Something for both of us. I’ll take that website off of your plate, get your social strategy in order, and I have resources to make sure you’re taking radical self-care seriously too.

Because small business burnout is real, friends.

After our pop-up yoga studio experience exited my life, I found myself working in regional marketing for a Fortune 500 company. I soaked up all the tips and tricks from the experts around me, went to all the summits and classes and offered some of my own solutions. I did TV spots, media appearances and taught hundreds of classes.

In 2015, when my whole department was eliminated, I found myself again with the itch to be in biz for myself. In 2015, I founded my jewelry business, Sense + Reverence Jewelry, started with my first digital support client at that time, and I went back to school, too. I’m also a mom and the catalyst for all of this is the compelling desire to create a life built around what brings me joy, and spend my life doing what I love to share the beauty of life with my little one.

You can build that for yourself, too, and I’m happy to help.

Since then, I’ve worked with handmade artists itching to get off that one “website that shall not be named” on building a web and social media presence of their own, with bloggers just getting started, with prolific content and online course creators, and with established brick and mortar businesses across the country – people like you with a to-do list a mile long and more things than they want to do that have to be done. And done well.

I’m here to get those things off your to-do list that have been on your mind for weeks, to finally get you that perfect website that’s been on your list for two years, and to get your social strategy nailed down and scheduled so that you don’t have to work through lunch.


I’m here to help you set up solutions and systems, to streamline, to make it easy for you to grow your business, increase your revenue and to destroy the hustle that burns out business owners like I was back in 2010.

I’m here to bring back your joy in the process and get some things off of your plate so that you can focus on what it is that you do best.

The short of it is – you need a team member with the experience and expertise that I have, ready to roll through what comes next, and make it fun in the process.

I’m here for that, and here for you too.

Let’s get started.